Behavioral Intelligence for Revenue Teams
Human Infrastructure for Revenue Teams
Reduce turnover. Strengthen leaders. Make change stick.
One-time training doesn't work. This is an operating system that empowers sales managers to leverage behavioral intelligence for onboarding, pipeline reviews, sales process execution, hiring, and accountability.
Yale University 
SHRM 
Wiley Published Author 
DISC Certified Professional Revenue orgs massively overinvest in CRM, automation, AI, tech stacks, and playbooks, while underinvesting in social intelligence, manager readiness, consistent rep coaching, and behavioral execution.
Across revenue organizations, the same four challenges surface again and again.
Buyer Communication & Trust
"Today's sellers are more than information providers -- they're decision facilitators."
HubSpot State of Sales 2025
Manager Coaching Capability
70% of the variance in team engagement is determined solely by the manager.
Gallup, It's the Manager
Revenue Team Alignment
Companies with strong sales and marketing alignment achieve 20% annual revenue growth.
SiriusDecisions [PLACEHOLDER -- client to confirm]
Adaptability & Change Adoption
70% of digital transformations fail to meet their goals, primarily due to human factors.
McKinsey
What is the impact of behavioral intelligence?
Organizations that implement behavioral intelligence programs report measurable improvements in sales cycle length, rep retention, and manager effectiveness within the first 90 days. [PLACEHOLDER -- client to provide specific stat or case result.]
The result is a revenue team that communicates more precisely, closes more consistently, and adapts faster to change.
Built on behavioral science. Operationalized for selling.
Built on behavioral science (DISC), this is a practical skill set that empowers sellers and managers to operationalize the insights of behavioral science into selling.
Self-Understanding
The data from a behavioral assessment is key to understanding one's communication style preferences, how they differ from others, and where that creates both challenges and opportunities.
Optimize Your Sales Operations
People naturally gravitate to activities that are comfortable, not necessarily productive. Recognizing personal style preferences enables sellers to identify and work around their own bottlenecks.
Understand Others
Like skilled athletes, socially intelligent sellers can read communication preferences in the moment and react by optimizing their own style. Strategically, they map accounts and plan communications to land most effectively with each stakeholder.
Optimize Your Selling
Once you understand behavioral communication styles and how to recognize them, you can optimize your communication both strategically and in the moment.
A coaching model for frontline sales managers
Coaching Cadence
Effective sales managers have a consistent cadence of coaching activities, including 1:1 goal-setting meetings, sales team meetings, huddles, and performance feedback sessions.
1:1 Coaching
Performance feedback and supportive accountability tailored to the communication style of every team member.
Team Meetings
Create clarity and alignment by leveraging style strengths and customizing communication for team members.
Skill Development Training
Enhance team member skills by rehearsing the sales methodology or supporting adoption of a new tool or process.
Leading Through Change
Help teams adopt change by taking styles into account when clarifying the purpose of change, setting expectations, and supporting follow-through.
Grounded in DISC behavioral science. Refined over 25 years across corporate and sales environments.
How it works
Discovery call
We learn about your team's challenges, your sales process, and your goals.
DISC assessments
Every team member and manager gets a personal behavioral style profile.
Coaching + training
Live sessions, consistent coaching cadence, and ongoing support.
What people are saying about Next Level Sales Coaching
"If you want to learn how to effectively coach and manage a sales team properly, this is a must read. This book places a strong emphasis on having the necessary structure and processes in place that create a sustainable culture that generates consistent results."
"If you are a coach or manager that needs to supercharge your sales team, I would highly recommend picking up this book. It gives specific information on how to get your team motivated and inspired to reach your goals."
Next Level Sales Coaching by Matt Hawk, PhD and Steve Johnson
Published by Wiley
Dr. Matt Hawk, PhD
As an educator, coach, and published author, Matt has spent 25 years designing and implementing performance improvement programs across corporate and sales environments.
His work has evolved from training to coaching, because training alone rarely changes behavior -- and from traditional enablement to behavioral science-based coaching, which offers more precise and effective ways to lead, communicate, collaborate, adapt, and influence.
Ready to build a revenue team that performs?
Start with a free sales team assessment or schedule a discovery call.
or
Schedule a Discovery Call